I think this is pretty accurate. No serious truck buyers will have any interest, but the average young person who likes their small to mid-sized SUV but also wants to be able to move a recliner once in a while is probably a good target.... It looks pretty great for a suburban "I need to pick up mulch or plywood twice a year" and "tow my quad or JetSki in the summer" but don't want to park something twenty feet long...
For me, driveway space is a problem but I could really use some more hauling capability than I get from my wife's Grand Cherokee. If I can also tow my Cougar around from town to town when I move then its a plus.
Those little utility pickups are a cute idea but the bare-bones interiors are really intended more for commercial use than DD status.
Having said that, its not impossible to get something like that here:
I guess this is technically on the full-size van platform but same idea.