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Just browsing the SVT Archives and found some interesting stuff. They show the Focus V6 concept, which was a Focus hatch with the Contour SVT engine. :hitit:

But I don't see the Cougar S concept, which was obviously the Cougar with that same SVT engine. Anyone know why the S isn't on the SVT site? I find it strange how they show cars like the Ranger Lightning Bolt, Indiglo, and Thunder, but not the Cougar S? And the S was MUCH closer to production that most of those others ever were.

Any Ford insiders know why that is?
 

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Exactly - the Cougar S was not an SVT vehicle, as SVT is restricted only to FORD models - which may be a contributing factor to why it was canned.
 

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Originally posted by: NorCalCoug
The Cougar S was never going to be an SVT vehicle.

Hence one of the reasons why it never happened.

it was going to be an "SVE" vehicle if i recall. Key word here being WAS...so who the hell cares anymore?
 

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Originally posted by: ilovemycar
Originally posted by: NorCalCoug
The Cougar S was never going to be an SVT vehicle.

Hence one of the reasons why it never happened.

it was going to be an "SVE" vehicle if i recall. Key word here being WAS...so who the hell cares anymore?

NO IT WAS NOT!!!
SVE does not touch NON FORD vechicles!!
 

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Originally posted by: ov3n
Originally posted by: ilovemycar
Originally posted by: NorCalCoug
The Cougar S was never going to be an SVT vehicle.

Hence one of the reasons why it never happened.

it was going to be an "SVE" vehicle if i recall. Key word here being WAS...so who the hell cares anymore?

NO IT WAS NOT!!!
SVE does not touch NON FORD vechicles!!
I swear to God, you people . . .

When the Cougar was introduced in 1999, the idea was to attract customers to Mercury that were in their 20's as opposed to in their 60's. The "New Edge" design of the Cougar was supposed to be the vanguard in a slew of new vehicles that would capture the attention of a considerably younger demograph. Another tip of the hat towards Mercury's desire to attract customers not already receiving Social Security was the Mercury Marauder. While not "New Edge" in design, the Marauder was supposed to offer substantial performance in a full-size car.

SVE/SVO/SVT/Whatever kind of alphabet soup acronym you wanted to throw together was NEVER going to TOUCH the Cougar S. I believe Mercury was to have its own "in-house" tuning division for vehicles like the Cougar and the Marauder. While the division may have ended up being a duplicate of Ford's SVT division, it still would have been its OWN SEPERATE ENTITY.

Typical of Ford, they failed miserably and came off looking like a monkey [censored]ing a football. The Cougar was misunderstood and murdered and the Marauder was a flop, and now Mercury is back where it was, selling identical vehicles to what Ford offers with slightly different exteriors.
 

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Originally posted by: BigBalledOX
Originally posted by: ov3n
Originally posted by: ilovemycar
Originally posted by: NorCalCoug
The Cougar S was never going to be an SVT vehicle.

Hence one of the reasons why it never happened.

it was going to be an "SVE" vehicle if i recall. Key word here being WAS...so who the hell cares anymore?

NO IT WAS NOT!!!
SVE does not touch NON FORD vechicles!!
I swear to God, you people . . .

When the Cougar was introduced in 1999, the idea was to attract customers to Mercury that were in their 20's as opposed to in their 60's. The "New Edge" design of the Cougar was supposed to be the vanguard in a slew of new vehicles that would capture the attention of a considerably younger demograph. Another tip of the hat towards Mercury's desire to attract customers not already receiving Social Security was the Mercury Marauder. While not "New Edge" in design, the Marauder was supposed to offer substantial performance in a full-size car.

SVE/SVO/SVT/Whatever kind of alphabet soup acronym you wanted to throw together was NEVER going to TOUCH the Cougar S. I believe Mercury was to have its own "in-house" tuning division for vehicles like the Cougar and the Marauder. While the division may have ended up being a duplicate of Ford's SVT division, it still would have been its OWN SEPERATE ENTITY.

Typical of Ford, they failed miserably and came off looking like a monkey [censored]ing a football. The Cougar was misunderstood and murdered and the Marauder was a flop, and now Mercury is back where it was, selling identical vehicles to what Ford offers with slightly different exteriors.
well you don't have to act like a BigBalledAss about it! i was just stating what i read ON THE INTERNET a long time ago!

i know for a fact i read that SVE was having something to do with the cougar and the marauder! so :tongue:
 

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oh...yes...and if i didn't mention it before...who the hell cares? it didn't happen and we can't get any of the parts that "would have" come on it. all we can get is SVT stuff or custom stuff....soooooo......
 

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Originally posted by: BigBalledOX
SVE/SVO/SVT/Whatever kind of alphabet soup acronym you wanted to throw together was NEVER going to TOUCH the Cougar S. I believe Mercury was to have its own "in-house" tuning division for vehicles like the Cougar and the Marauder. While the division may have ended up being a duplicate of Ford's SVT division, it still would have been its OWN SEPERATE ENTITY.
From what I understand, the reason why the Cougar S was cancelled was twofold- one, the car was going to end its run in 2002 anyway, and two, internal dispute. Mercury wanted to use the SVT 2.5L "High Output" motor for the Cougar S along with some suspension components from the SVT Contour. While parts were sourced for "prototype" cars, no production deal was ever met. SVT said they don't sell parts, they only build cars. Mercury said OK, build the Cougar S. SVT then said "We don't build Mercury cars."

:shrug:

At least that's what's been posted here in these forums about once a year since 2000/2001, but I couldn't say definitively this is the truth since there's no official word I can find to back it up. Seems plausible enough though.
 
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