I think what bothers consumers is the gouging. All it takes is one dumbass to drop 30K over sticker on a car and before you know it, everyone selling one THINKS that their car is worth that much and so the market is created. A good example is GM's employee pricing ... same theory, different direction. They lowered prices and in order to simply get new cars off the lot and NOT have to shut down plants, all other domestic makers HAD to follow suit ... GM made the market. They have since stopped this "sale", but now just in order to bleed less red ink than normal, all the domestic makers are now offering large rebates of old. Well, I'm getting OT, but you get the idea. Is the car worth $80K ... not in my eyes. If the dealer invoice says $57,525 it's not worth much more in my eyes ... I don't see the need to pad the wallet of a dealership who has never seen the need to pad mine. We are talking about a car with an invoice of $57,525 and an MSRP of $65,000 ... that's already a net profit to the dealer of $7,475!!!
