Another mystery of the COUGAR S. This time, the fonts.

DEVIOUSDEV · 08-07-2008, 02:42 AM

So I was working on a project that required I duplicate the COUGAR S font, and I was working off the one on the Engine Badge. But I noticed it didn't look quite right, so I dug through my parts box to compare it to the rear lettering... and discovered the following.

The fonts don't match from the engine to the trunk. We'll strike that up as another success for the Cougar Marketing Team.

What's interesting though is that the Floormats use the same font style as the Trunk (photo courtesy of Drewmanfu0)

So the mystery is, why did they do this? Why create a brand, an icon, a font, and then use a completely different one on only one part? Why the inconsistency?

The world may never know.

DEVIOUSDEV · 08-07-2008, 02:43 AM

And for the curious (and those searching for "Cougar Font")

The font on the trunk is a modified version of "Futura Medium"

And the Engine Badge font is a modified version of "Moderne Demi"

I've gone ahead and modified them both in Vector form, which you can download as an Illustrator file, here. (If it adds a .ps at the end when you download it, just delete and make sure it ends in .ai)

ov3n · 08-07-2008, 02:45 AM

Get over it, Dev. Get over it.

DEVIOUSDEV · 08-07-2008, 02:46 AM

Move your car Nick.

ov3n · 08-07-2008, 02:52 AM

Kiss my tyrice-colored ass.

DEVIOUSDEV · 08-07-2008, 02:53 AM

ov3n · 08-07-2008, 02:57 AM

When you post, I feel all warm and fuzzy inside.
I am comforted when you post.

DEVIOUSDEV · 08-07-2008, 02:59 AM

I will do it more often then, now that the beast is finally nearing completion.

LostRacer · 08-07-2008, 03:04 AM

Don't crash my car friday

JScullin · 08-07-2008, 09:05 AM

I could've sworn we figured it out to be a version of Avant Garde. I think I have it at home.

08-07-2008, 02:42 AM	#1 (permalink)
DEVIOUSDEV iDev. Join Date: Nov 2000 Location: San Jose, CA Posts: 5,105	Another mystery of the COUGAR S. This time, the fonts. So I was working on a project that required I duplicate the COUGAR S font, and I was working off the one on the Engine Badge. But I noticed it didn't look quite right, so I dug through my parts box to compare it to the rear lettering... and discovered the following. The fonts don't match from the engine to the trunk. We'll strike that up as another success for the Cougar Marketing Team. What's interesting though is that the Floormats use the same font style as the Trunk (photo courtesy of Drewmanfu0) So the mystery is, why did they do this? Why create a brand, an icon, a font, and then use a completely different one on only one part? Why the inconsistency? The world may never know. __________________ *the deviouS one* Stuff For Sale Last edited by DEVIOUSDEV; 08-07-2008 at 03:21 AM.

08-07-2008, 02:43 AM	#2 (permalink)
DEVIOUSDEV iDev. Join Date: Nov 2000 Location: San Jose, CA Posts: 5,105	Re: Another mystery of the COUGAR S. This time the fonts. And for the curious (and those searching for "Cougar Font") The font on the trunk is a modified version of "Futura Medium" And the Engine Badge font is a modified version of "Moderne Demi" I've gone ahead and modified them both in Vector form, which you can download as an Illustrator file, here. (If it adds a .ps at the end when you download it, just delete and make sure it ends in .ai) __________________ *the deviouS one* Stuff For Sale Last edited by DEVIOUSDEV; 08-07-2008 at 03:03 AM.

08-07-2008, 02:45 AM	#3 (permalink)
ov3n King Cock Join Date: Oct 2000 Location: South Bend, IN Posts: 8,084	Re: Another mystery of the COUGAR S. This time the fonts. Get over it, Dev. Get over it. __________________ VOTE NOW FOR SOUTH BEND - COUGARFEST 2009 LOCATION!

08-07-2008, 02:46 AM	#4 (permalink)
DEVIOUSDEV iDev. Join Date: Nov 2000 Location: San Jose, CA Posts: 5,105	Re: Another mystery of the COUGAR S. This time the fonts. Move your car Nick. __________________ *the deviouS one* Stuff For Sale

08-07-2008, 02:52 AM	#5 (permalink)
ov3n King Cock Join Date: Oct 2000 Location: South Bend, IN Posts: 8,084	Re: Another mystery of the COUGAR S. This time the fonts. Kiss my tyrice-colored ass. __________________ VOTE NOW FOR SOUTH BEND - COUGARFEST 2009 LOCATION!

08-07-2008, 02:53 AM	#6 (permalink)
DEVIOUSDEV iDev. Join Date: Nov 2000 Location: San Jose, CA Posts: 5,105	Re: Another mystery of the COUGAR S. This time the fonts. __________________ *the deviouS one* Stuff For Sale

08-07-2008, 02:57 AM	#7 (permalink)
ov3n King Cock Join Date: Oct 2000 Location: South Bend, IN Posts: 8,084	Re: Another mystery of the COUGAR S. This time the fonts. When you post, I feel all warm and fuzzy inside. I am comforted when you post. __________________ VOTE NOW FOR SOUTH BEND - COUGARFEST 2009 LOCATION!

08-07-2008, 02:59 AM	#8 (permalink)
DEVIOUSDEV iDev. Join Date: Nov 2000 Location: San Jose, CA Posts: 5,105	Re: Another mystery of the COUGAR S. This time the fonts. I will do it more often then, now that the beast is finally nearing completion. __________________ *the deviouS one* Stuff For Sale

08-07-2008, 03:04 AM	#9 (permalink)
LostRacer Destroyer of Dreams Join Date: Apr 2002 Location: Everywhere you want to be Posts: 19,611 Blog Entries: 2	Re: Another mystery of the COUGAR S. This time the fonts. Don't crash my car friday __________________ The One&Only! C.A.R.B # FU50

08-07-2008, 09:05 AM	#10 (permalink)
JScullin is always watching... Join Date: Feb 2000 Location: Stoneham, MA Posts: 9,446	Re: Another mystery of the COUGAR S. This time, the fonts. I could've sworn we figured it out to be a version of Avant Garde. I think I have it at home. __________________ Skolenimation: Graphic Design \| Modifications @ CougarDB.com \| NEW! Flickr Account "In the beginning of a change, the patriot is a scarce man, and brave, and hated and scorned. When his cause succeeds, the timid join him, for then it costs nothing to be a patriot." - Mark Twain

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